Digital Marketing is a powerful growth tool that is still underexploited in the packaging industry in BtoB exchanges.

Digital Marketing is a powerful growth tool that is still underexploited in the packaging industry in BtoB exchanges.

If you don't have the skills in-house, or you don't have the time to dedicate to it, or you need specialist expertise, you will need to contact a Digital Marketing agency.

But, choosing the right digital marketing agency can be complicated and a source of dissatisfaction. As the vast majority of web marketing agencies specialise in BtoC Digital Marketing and e-commerce, they have limited expertise in the BtoB sector and often no specific knowledge of the packaging industry.

It is for these reasons that we have detailed the advantages of working with a Digital Marketing agency specializing in the Packaging sector.

We have identified the four main benefits of choosing a Digital Marketing agency specializing in the Packaging sector.

Sector benchmark

Having experience in the packaging industry, your Digital Marketing Packaging Agency will know which digital marketing channels can work best for you, thanks to the work carried out for companies similar to yours. As a client, you will naturally benefit from this industry benchmark, providing you with significant added value and a lower bill for your project.

Any number taken out of context has no value, it is your relative progress compared to your peers that matters. Therefore, your objectives, achievements and return on investment need to be compared with the results of your peers.

This comparison is only possible with a web marketing agency that has a good overview and understanding of the Packaging industry. This is why this benchmark is fundamental to understand the real value of your results.

Finally, beyond the recommendations specific to your situation, the Digital Marketing Packaging Agency will know the industry’s best practice, while respecting professional secrecy and confidentiality of sources.

More productivity and efficiency

The Digital Marketing Packaging consultant speaks the same language as your internal teams. He knows your customers, or at least their persona and purchasing methods, which allows him/her to benefit from an immediate legitimacy with your teams.

This helps break the ice at the start of the project and give all stakeholders the confidence they need to embrace these new channels. This proximity is also particularly appreciated by salespeople who have a significant contribution to make in the case of a redesign of the CRM tool, for example.

If your marketing teams do not master Digital Marketing, working with a consultant specializing in BtoB exchanges reduces the risk of deviating from your objective.

And, from a general management point of view, entering into a contract with a Digital Marketing agency specializing in the packaging industry allows for a balanced and transparent dialogue. The objectives and key performance indicators are understandable and directly related to the context of BtoB commercial relations in the Packaging industry.

Consistency of online and offline actions

Your Digital Marketing Packaging Agency’s mission is to serve your business objectives by digitally aligning your business with your market in order to increase your sales. This must be done whilst respecting your company’s history, its DNA, its mission and its vision. Your specialized Digital Marketing consultant will align and unify your online and offline strategies in a natural continuity between before and after the implementation of your Digital Marketing strategy.

Packaging Digital Marketing advice will be able to support you in a digital evolution consistent with the expectations of your market. Indeed, a measured and gradual digital evolution will strengthen your position, compared to a digital revolution, which would expose you to the risk of retaliation from your markets, or to customer dissatisfaction.

Your customers will not feel assaulted or confused by your digital approach, since it will be in perfect continuity and consistency with your existing sales and marketing strategy.

On the contrary, they will praise your new services, your increased listening to their issues and your improved ability to respond more effectively to their expectations.

Choosing a Digital Marketing agency specializing in the Packaging sector means protecting yourself against generic recommendations.

Safer and faster return on investement 

Choosing a Digital Marketing agency specializing in Packaging, such as Pack-2B, saves you time at all stages of the process. Indeed, from the definition of the need to the implementation of your Digital Marketing strategy, deadlines are shortened.

Each step is made easier because your agency already knows your market, your customer’s purchasing process and your business model. Understanding your ecosystem allows your consultant to focus on your areas of differentiation and on the appropriate BtoB digital channels quicker.

So you immediately benefit from an economic advantage, as digital marketing quotes are commonly based on the time / man spent on the mission.

Digital Marketing is gradually making its mark in BtoB exchanges within the packaging industry. In fact, large companies have started their digital transformation. In their wake, the rest of the market is starting to follow suit. So sooner or later you will be faced with having to choose your digital agency.

If one goal among many should guide your choice, it is probably the profitability of your investment. By opting for a Digital Marketing agency dedicated to the Packaging sector such as Pack-2B, you will secure the financial aspect while optimizing your image in your market in total consistency with the prerogatives of BtoB exchanges.

Pack-2B has the right Digital Marketing expertise, combined with 25 years’ experience in Marketing and Sales in the packaging industry.